2017年中国互联网体育服务行业研究报告

艾瑞咨询 · 2017-08-02

摘要:中国体育服务行业起步相对较晚,2014年46号文件发布带动现阶段体育市场发展迅猛,进入黄金发展期。本报告以体育服务业的两大主体——竞技赛事活动和大众体育活动为主要研究对象,描述分析互联网技术在产品和服务、用户生态、商业模式、企业经营策略和发展方向等方面为体育服务行业带来的变革和发展机遇,探讨当代互联网+体育服务业的现状和未来发展趋势。


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